EthnoZero

The purpose of this ethnographic study is to understand the reasoning behind people’s perspective around NFTs and drill down to the "felt need". The goal is to quantify this qualitative data to generate ideas around NFT user experience.

Synthesis Overview:

Phase 1 Survey - Completed
Cleaned and Anonymize Data - Completed
Create Journey Map of Data - Completed
Generate Personas - Completed
Brainstorm Ideas with Community - Completed
Create Presentation outlining all phases of synthesis - Completed

The survey questions were designed to understand the felt need of those for and against NFTs. Overall, those who completed the survey had an appreciatation for NFTs. To provide a complete view trends and perspectives others have share publicly will be added to the data mix. The total number of surveys collected is 23.

In your own words, how do you define an NFT?
In your own words, how do you define and NFT's purpose?
How long have you been in the crypto space? How do you define being involved in crypto?
As you discuss NFT's with others, what do you send are people's greatest hope and aspiration for NFTs?
What is your greatest hope and aspiration for NFTs?
As you discuss NFTs with others, what appears to be their greatest fears and problems?
What is your greatest fear and/or problem with NFTs?
In your opinion, what views do the general public hold toward NFTs?
Who are the majority holders of NFTs?
Who are the most represented people in the NFT community?
What gives an NFT value? What detracts value from an NFT?
Some people reference digital scarcity as the problem with NFTs. How is scarcity a good model for NFTs and how is it not a good model for NFTs?
If you had a magic wand, what problems would you solve with NFTs today?
If you had a magic wand, what would you change about NFT systems?

The purpose of the journey map or map of insights is to capture key insights from survey participants. This map represents the collective response and does not represent any particular view. It is from these key insights that the personas are generated that represent the data.

Personas Published June 10th, 2022

Personas are the data personified. The data tells a story and is more easily represented when its voice is a specific type. Each of these personas are fictitious and were created based on the insight map. The insight map was derived from the survey questions.

Why are personas important?
It gives us a window into people's values, fears, hopes, and aspirations.

This view into people's felt needs is the spark of invention. Often times the core felt need can be observed and help build a robust understanding of the topic. In this case we will be developing ideas based on the felt needs expressed by these personas. Perhaps this will lead to understanding how to develop an antifragile NFT community.

Ideas Published June 22nd, 2022

During the ideation phase the key insights of each persona is considered. Solutions are then brainstormed to address each of these key insights.

In this analysis there are two key insights that seemed the most prevalant: Uniqueness and Lack of Understanding.

Uniqueness of a project seems to give a project high value. This uniqueness expressed itself in multiple categories. The second is Lack of Understanding. This includes the idea that information can be obscured in contract function as well.

A data walkthrough will be recorded after the review of the ideation phase is complete. This data walk through will include other insights that are important, but other solutions are already prominent.

Zero Beings

The purpose of the journey map or map of insights is to capture key insights from survey participants. This map represents the collective response and does not represent any particular view. It is from these key insights that the personas are generated that represent the data.

2022 Zero Beings Ethnographic Walkthrough

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